⬇️ Resume

Siegelcraft · Ira Siegel

Engineering fast, accessible web experiences.

Frontend-leaning Full Stack Engineer building scalable, high-traffic web applications with React, TypeScript, and performance optimization expertise. Focused on modular frontend architecture, observability, and delivering reliable user experiences across large-scale distributed systems.

Let’s talk See work

About

I’ve been building web applications long enough to see multiple waves of frameworks and automation tools come and go, shaping a pragmatic approach to modern development.

My other passion is music, and I'm also the drummer in the Phoenix band >Rock Steady. I enjoy seeing live music, hanging with my family and friends, good whiskey, and craft beers.

Skills

Frontend Development: React, TypeScript, JavaScript, Tailwind CSS, HTML5, CSS3, Vue, Angular

Performance, Reliability & UX: Performance optimization, Core Web Vitals improvements, frontend reliability, observability and logging (NRD, Splunk), UX collaboration

Testing & Quality: Jest, Vitest, Playwright, reliability improvements

Web Architecture & Platforms: Scalable frontend systems, Single Page Applications (SPAs), Node.js, Next.js, PHP

CMS & Content Platforms: brXM (Bloomreach Experience Manager), Drupal, WordPress

Collaboration & Delivery: Agile/Scrum, sprint planning and release coordination, code reviews, mentorship and onboarding

Design & Asset Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

JavaScript
TypeScript
React
Next.js
Node.js
CSS / Tailwind CSS / Sass
Accessibility (WCAG)
Performance
Testing
CI/CD
WordPress
Drupal
HTML5

Experience

Shutterfly, Inc. — Senior Software Engineer II

Mar 2025 – Jan 2026 · Tempe, AZ

Built and optimized high-traffic, customer-facing features with React and TypeScript across core e-commerce experiences, with integration into Node.js-based services.
Stabilized a large-scale React application by expanding and maintaining Jest test suites, reducing recurring production defects and incident churn.
Improved frontend observability by integrating NRD and Splunk telemetry for faster debugging and clearer visibility into production behavior.
Partnered cross-functionally with Product and Engineering to deliver high-impact features while maintaining release quality and reliability.
Role concluded due to company-wide organizational restructuring and workforce reduction (not performance-related).

Shutterfly, Inc. — Senior Software Engineer

Oct 2019 – Mar 2025 · Tempe, AZ

Led development of the Make My Book experience, streamlining photo book creation flow and driving over 122% growth in related sales.
Partnered with Product to lead three phases of PIP personalization, translating strategy into scalable React architecture and driving revenue gains up to 140%.
Modernized a legacy React codebase by consolidating multiple class-based apps into a unified function-based architecture and removing Redux in favor of modern React state management.
Improved Core Web Vitals (CLS, LCP) with code splitting, lazy loading, and memoization, and improved discoverability through canonical tag and URL normalization strategies.
Mentored junior engineers and led Scrum ceremonies, improving team alignment and delivery predictability.

Meritage Homes — Front End Web Developer

Apr 2018 – Oct 2019 · Scottsdale, AZ

Partnered with Marketing to ship new features for meritagehomes.com.
Built offline/online customer registration PWA with service workers.
Optimized performance/usability; maintained web kiosk experiences.

Tallwave — Front End Web Developer

Feb 2017 – Apr 2018 · Scottsdale, AZ

Delivered SPAs with Angular in collaboration with Design and clients.
Built and maintained Drupal and WordPress sites.

Ethology — Front End Web Developer

Aug 2015 – Feb 2017 · Scottsdale, AZ

Built Drupal/WordPress sites and multiple ethology.com versions.

McMurry/TMG — Front End Web Developer

Feb 2013 – Jul 2015 · Phoenix, AZ

Turned design comps into responsive sites with Sass, jQuery, and HTML.
Worked across Drupal, WordPress, and .NET stacks.

Constant Contact — Senior Visual UX Developer

Nov 2005 – Aug 2012 · Waltham, MA

Prototyped for usability studies; designed and shipped template systems.
Contributed to new feature design and accessibility improvements.

TeleGea - Web Designer

Mar 2000– Jun 2005 · Waltham, MA

Designed/developed TeleGea.net, a password-protected VoIP software demonstration portal which aided in over twenty TeleGea customer wins.
Assisted Sales Engineers with sales efforts by customizing and branding TeleGea's additional VoIP software demonstration portals.

IMSA

Drupal site

CDW BizTech

Drupal site

CDW EdTech

Drupal site

CDW FedTech

Drupal site

CDW StateTech

Drupal site

Recommendations

I was fortunate to have the opportunity to work alongside Ira on multiple web development projects at Ethology. Ira is a personable, tech savvy front-end developer who consistently performs at a high-level. From the perspective of a project manager, Ira exemplifies the ideal individual you want on your team.

— Blair P.

Over the years, I have worked with and managed many front end developers. Ira is among the best in the business as he has exhibited a level of dedication that I have rarely seen. He is always available and does what it takes to deliver well executed designs within budget and on time. Just as importantly, he is always a joy to work with and fits well into any team. He has risen to every challenge that I have put in front of him including the absorption of new systems, new languages and very challenging time sensitive projects. Ira also does a superb job of maintaining composure in challenging situations facing multiple projects at once. I would recommend Ira to anyone needing a dedicated, hard working and talented front end developer.

— Brad G.

I've worked with Ira for about 2 1/2 years. He has been the front end developer on many of the projects I worked on @ McMurry/TMG. Ira has been a great person to work with. I've been impressed with how well he handles himself under pressure. No matter how much work was on Ira's plate, you would always see him calm. Ira also impressed me with how quick he learned new technology. As we improved processes @ McMurry, we introduced new technology; and Ira was always quick to get up to speed. Whether it was new js libraries, git, sass or any other technology we used; Ira was always okay with doing the research needed to learn and update his skill set. Overall I'd say Ira is a great team member, and never shies away from any challenge. His skill set and his attitude towards work makes him a valuable person to any team he works for.

— Jorge M.

There are very few people like Ira Siegel. Top notch in web design and UX. I had the pleasure of working with him at McMurry/TMG for the last 3 years, during that time I got to know him as a person and became good friend with him. I am still in awe with the work he did building my personal website. It seems to me that he did this very effortlessly, but the design is out of this world. Skill-sets that very many people don't have. Ira's knowledge in HTML is outstanding. Did I mention that he's a great drum player? I believe any company will be lucky to have a skillful, trustworthy and loyal employee like Ira. He will shine wherever he goes.

— Kalifa K.

Ira is, by far, one of the smartest colleagues I have ever had the privilege of working with. His knowledge-base is vast and his willingness to share his knowledge to help others knows no limit. Any organization will benefit from his experience and any team will welcome his great personality.

— James F.

Contact

Open to collaborating on meaningful products and teams. Prefer clear problems, simple solutions, and strong DX.

Email: ira@siegelcraft.com
Phone: (480) 694‑9564
Location: Phoenix, AZ (USA)

Engineering fast, accessible web experiences.

About

Skills

Experience

Shutterfly, Inc. — Senior Software Engineer II

Shutterfly, Inc. — Senior Software Engineer

Meritage Homes — Front End Web Developer

Tallwave — Front End Web Developer

Ethology — Front End Web Developer

McMurry/TMG — Front End Web Developer

Constant Contact — Senior Visual UX Developer

TeleGea - Web Designer

Selected Projects

PathToSeat

Pokédex

GitHub User Search

Chatbot

Robots

IMSA

CDW BizTech

CDW EdTech

CDW FedTech

CDW StateTech

Recommendations

Contact

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