Product design · Full-stack engineering
PathToSeat
An event-planning product that turns scattered venue research into a practical, shareable guide from ticket to seat.
Visit PathToSeatSiegelcraft · Ira Siegel
Available for select projectsModernizing complex web products without slowing teams down.
I help product teams improve React applications, frontend performance, and engineering reliability—drawing on 25+ years of experience building high-traffic customer experiences.
Experience with outcomes
Pragmatic engineering that moves the product forward.
25+years building for the web
122%sales growth for a key product experience
140%revenue gains from personalization work
Featured work
Products built around real user needs.
Strategy · Design · Development
Rock Steady
A conversion-focused website that helps an Arizona cover band demonstrate its live experience and turn visits into booking inquiries.
Visit Rock SteadyRecommendation
“Ira is among the best in the business. He delivers well-executed work on time, rises to every challenge, and is always a joy to work with.”
Have a complex web problem?